Art Direction for URGE Campaign

ABOUT

URGE is a Reproductive Justice organization driven by young people, for young people. We are creating a world where we all can live with the justice, freedom, safety, and joy we deserve.

CHALLENGE

Create bold campaign that stands out from usual social media style and grab attention to the abortion rights in US.

SOLUTION/MY ROLE

Art Director
 

The main visual motif centered around bold and bright color pallete that was inspired by main brand colors with little tweaks to make the SCOTUS + Dobbs campaign to stand out.
 

We used cut-out images with color grading to merge them with pattern on the background and doodles across creatives. The main mood of campaign is chaotic, youthful, energetic, ready to fight for our rights.

OUTCOME

We increased average open rate from 13% in 2023 to 18.5% in 2024, tripled average click rate from 0,85% to 2.24%, doubled the amount of early emails and dicreased unsubscribe rate by 20%.

WHAT WE DEVELOPED

Social Media Posts
Email Headers
Social Media Ads Creatives

TEAM

Stephanie Stark — Project Co-Lead & Creative Director

Ky Walker — Project Co-lead & Project-Manager